PAF WINE
Website, branding and content creation
PAF is an alcohol and lifestyle brand thought up by two friends during their trip to the south of France back in 2018. They loved the idea of rosè, what it represents, how it's not snobby and just meant to be enjoyed with friends while listen to music and basking in the sun.
After months of scouring for their debut rosè, they found it in the The Brillane estate, with it’s 12 hectares of beautiful vines a stones throw away from Aix-en-Provence. As pale and delicious as they come, PAF was born.
We wanted PAFs imagery to accurately represent the day it was dreamt up by Max and Adam. We imagined the different settings that PAF would be drank in, what the light would be light, how it would sit on a table or be enjoyed on a cobbled english beach. We then put all these wonders into action and with a little help from the sunlight, the warm and hazy PAF aesthetic came to life.
PAF have also partnered up with Hungerford Park Estate by producing a delicious raspberry and rhubarb cider perfect for those hazy summer evenings. Designed to be shared, mixed with gin and tonic, drank in a tumbler wine ice and slice of fruit, PAF has a new take on a fruit cider.
Enjoyed on the beach or shared at a picnic with friends, we wanted to immerse the drinker in the PAF scene with creating warm and inviting images to inspire and invite.
